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Cross-Continental Partnership, A Symphony of Sweetness — MADO’s Deep Roots in the Chinese Market, Ushering in a New World of Gastronomy

When the millennia-old culinary wisdom of Turkey meets the wave of consumption upgrading in China, a sweet collaboration spanning mountains and seas is flourishing. MADO, a national ice cream brand originating from Turkey and beloved worldwide, carries over 170 years of family heritage and unparalleled product appeal. With craftsmanship as its original aspiration and quality as its reputation, it is writing a new chapter of symbiosis between brand and market amidst the fusion of Chinese and Western food cultures.

A Century of Craftsmanship, Five Generations of Heritage, Forging a Global Ice Cream Legend. MADO’s story began in 1850 in the Kahramanmaraş region of Turkey. Through five generations of passing the torch, the family integrated accumulated skills and artisanal spirit into the making of every ice cream, ultimately growing from a regional specialty into a renowned global chain brand, popular across the Middle East and Europe. MADO has always adhered to the philosophy of "inheriting without being rigid, innovating without blindly following," breathing new life into ancient Turkish ice cream. This century-old heritage of craftsmanship is the core strength that enables MADO to open the door to the Chinese market and win the recognition of Chinese consumers.

MADO is Built on Health, Crafted with Heart. In the context of consumption upgrading, health, naturalness, and uniqueness have become the core demands of Chinese consumers, and this is precisely MADO’s innate brand DNA. Unlike ordinary ice cream, MADO ice cream adheres to ancient recipes and carefully selected, high-quality ingredients: it uses goat’s milk from goats nourished by thyme and clover as a base, paired with Salep (orchid root powder) extracted from wild orchids on Mount Ahir, supplemented with natural honey and seasonal fruit essences. It contains no added sugar or preservatives, with every bite carrying the original taste of nature. Its unique formula creates a resilient and elastic texture that is resistant to melting and can be stretched, making it the world’s only ice cream that needs to be eaten with a knife and fork, offering a new culinary experience that is "savory, interactive, and experiential." Furthermore, MADO has launched various series including vegetarian, sugar-free, low-sugar, and probiotic ice creams to cater to different consumption needs, balancing deliciousness with health and aligning with the Chinese consumer philosophy of "light wellness and high quality," allowing every consumer to enjoy health amidst sweetness.

MADO Activates New Momentum in the Chinese Market with a Global Vision and Meticulous Effort. As one of the first Turkish brands to enter China in response to the "Belt and Road" initiative, MADO accurately perceives the potential of the Chinese market and consumption trends, viewing the Chinese market as a core position in its global strategic layout and embarking on a path of deep cooperation with a long-term perspective. Since entering China, MADO has steadily advanced its layout, opening specialty stores in hub cities along the "Belt and Road" such as Guangzhou, Yiwu (Zhejiang), and Shanghai. Each store has become a window for transmitting Turkish food culture, not only offering signature ice cream but also introducing a full range of products like Turkish künefe cheese kadayıf, puff pastries, Turkish tea, and coffee, creating an immersive exotic food experience and quickly becoming a "social media hotspot" sought after by local consumers.

MADO upholds the cooperative philosophy of "localized adaptation, global quality." It not only adheres to its century-old formula and production craftsmanship to ensure every product maintains its authentic Turkish flavor but also fully integrates Chinese consumers' taste preferences and consumption habits, optimizing its product structure and upgrading service experiences to make the brand more suitable for the Chinese market's needs. MADO accurately aligns with the consumption pursuits of China's young demographic—"seeking individuality, emphasizing experience, and advocating health." With its unique product experience and profound cultural heritage, it breaks down barriers between Chinese and Western diets, becoming a bridge connecting cultural exchange between Turkey and China, allowing Chinese consumers to experience the charm of exotic culture while savoring deliciousness.

Spanning mountains and seas, gathered by flavor; walking hand in hand, heading towards sweetness. MADO’s journey in China is an encounter between a century-old artisan and modern consumption, a symbiosis between exotic culture and the Chinese market. It is believed that in the near future, this brand carrying the craftsmanship and dreams of five generations will shine even more brilliantly in the Chinese market, writing more sweet chapters of cross-ocean cooperation.